Love the new Mercedes

Cheray selfie and the culture of personal brand

I rarely take selfies but wanted to capture my favorite Diane Von Furstenberg  wrap dress . In the all consuming social media driven culture we all are brands and being Cheray I think about this. I find it better to control and nurture my own brand and what it represents versus have it be created by random . I'm horse obsessed , bridge the world of technology, art , fashion with  luxury  and I layer that in my brand architecture.

Beauty will save the world

Pouliche by CHERAY for the Beautiful Filly

Launching a new brand called Pouliche for the European luxury equestrian market. I also will be launching Belle Pouliche  " Beautiful Filly " for beauty . Pouliche in French means Filly and my whole quest has been unbridled opulence ! CHERAY

I have been indulging in beautiful California real estate this week . This is such a beautiful place to live and the diverse choice of sumptuous properties is endless. This is a picture of a Santa Barbara Estate from a beautiful style book by San Francisco style leader Dorain Saeks. Santa Barbara Living .

The most beautiful wine Corra Tail Feathers created by Napa cult wine maker Celia Welch

The most fragrant and elegant wine I had the privileged to experience Tail Feathers created by Napa leading cult wine maker Celia Welch for her own winery Corra Wines . Corra Wine Tail Feathers

The Power of Beauty is Timeless

 The Power of Beauty is Timeless ! x Cheray

 Jean Shrimpton & Terence Stamp from the 60s ; photo by Trevor Humphries