Cheray selfie and the culture of personal brand

I rarely take selfies but wanted to capture my favorite Diane Von Furstenberg  wrap dress . In the all consuming social media driven culture we all are brands and being Cheray I think about this. I find it better to control and nurture my own brand and what it represents versus have it be created by random . I'm horse obsessed , bridge the world of technology, art , fashion with  luxury  and I layer that in my brand architecture.